Mohammed Khalifa

Mohammed Khalifa

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INTRODUCTION

Senior Marketing Executive

ABOUT

Summary

Dynamic marketing professional with 6+ years of experience driving revenue, brand visibility, and team performance. Proven track record in developing marketing strategies, managing digital campaigns, and leading cross-functional teams to exceed KPIs. Relying on data-driven insights to optimize budgets and deliver sustainable leads.

PORTFOLIO

Chery Alghanim

Showcasing creative campaigns and strategies that drive results

  • Alghanim Family

    From the initial concept to the final execution, our team had the privilege of shaping a message that truly reflects our brand values and resonates deeply with our audience. It’s incredibly rewarding to see vision transform into a campaign that connects on an emotional level.

  • Tiggo 9 launch event

    A true embodiment of the "One Step Ahead" spirit. The vibrant atmosphere and inspiring guests made it an unforgettable experience. I'm honored to be part of this innovative and dedicated team.

  • What's up with Arrizo 5?

    A crazy idea to prove the Arrizo 5’s spaciousness by having seven people pop out of its back seat (clown-car style!). I even made my own cameo, awkwardly holding the price sign—because who doesn't love subtle marketing? This reel blew up, racking up over 800K views and tons of laughs, showcasing that smart car-buying decisions can also be hilariously fun.

  • Do you want to win $1000?

    I scouted and collaborated with a previously rising young Kuwaiti female influencer, a strategic decision guided by our brand insights and target audience analysis. Her energetic Instagram reel announcing our major offer created massive buzz, Increasing traffic to our new Alrai showroom. This targeted influencer partnership highlights my expertise in translating audience data into impactful marketing results.

  • You don't need a loan to get full options?

    I strategically selected an influencer untapped in the automotive space, ensuring fresh appeal and differentiation. Crafting an engaging hook and compelling script, I clearly highlighted the car’s top USPs, aligning perfectly with our brand’s market positioning. This approach maximized audience interest while reinforcing brand authenticity.

  • Chery Champion LinkedIn Series Initiative​​

    I launched and executed this initiative to spotlight our team's innovative spirit at Chery Alghanim. This series has boosted our employer branding on LinkedIn.

Portfolio

RECAFCO

  • Precast RECAFCO: Our Biggest Hit

    I produced an Instagram Reel that demystified Precast in a fun and informative way—earning the highest account engagement and view count in our history. the video reached 70,000 organic views, gathered 1,000 likes, and was shared more than 500 times.

  • Complete Website Revamp

    I led the complete revamp of Recafco's website—overhauling its user experience, modernizing the visual identity, and strategically reorganizing all content. This comprehensive update significantly boosted engagement, streamlined navigation, and clearly positioned Recafco as a leading brand in Kuwait’s construction industry.

  • Factory Production

    I conceptualized and produced a cinematic factory tour video for RECAFCO, combining dynamic storytelling with striking visuals. Leveraging advanced filming techniques and editing, I subtly highlighted the company's innovation, scale, and quality—strategically positioning Recafco as an industry leader.

  • Social Media Designs

    I designed engaging social media visuals tailored to strengthen brand identity, drive audience interaction, and elevate Recafco's online presence. Blending creativity with strategic messaging, my designs increased user engagement and amplified our brand's visibility across digital platforms.

  • Printables

    I crafted professional, visually compelling print materials—including the company profile, catalogs, and business cards—that strengthened RECAFCO’s brand identity. My designs combined clear messaging, strategic layouts, and refined aesthetics, effectively positioning the company’s image and enhancing credibility.

PORTFOLIO

Freelance

Representing my creative journey through visual stories I’ve had the privilege of telling 

Graphic Design

Photography

ACHIEVEMENTS

Progressive accumulation
of projects and targets met

Over the past 6 years, these are the milestones I have achieved that demonstrate my professional accomplishments and performance rates.

100+

Projects

6

Years

9

Certifications

40+

Clients

SERVICES

What are my passions?

I am excited to showcase the services that I am truly passionate about and offer to fulfill your innovative needs.

  • Digital Marketing

    Marketing Strategy & Campaign Managemen - Digital Advertising (Google Ads, Facebook Ads, etc.) - SEO & SEM - Content Marketing & Social Media - Team Leadership & Stakeholder Management - Budgeting & ROI Optimization - Data Analysis & Performance Metrics - Brand Management

  • Photography

    Technical Knowledge - Camera Equipment - Composition - Lighting - Photo Editing and Retouching 

  • Videography / Aerial Cinematography

    Cinematic Storytelling - Creative Videography - Aerial Cinematography Mastery - Advanced Video Productio -  Strategic Post Production - Visual Branding Innovation - Cross-Functional Creative Leadership

  • Graphic Design

    Creative Visual Design - Brand Identity Development - Digital Illustration - Layout and Composition - UX/UI Design Integration - Color Theory Expertise - Adobe Creative Suite Mastery - Visual Storytelling

RESUME

Experience

Teams I’m proud to have collaborated with to create inventive ideas and aspiring content.

Alghanim Industries

2024 - Present

Senior Marketing Executive

- Managed team collaborations with agencies and suppliers to execute campaigns that align with the brand strategy.

- Developed a strategic marketing plan for the launch of the Tiggo 9, resulting in a 40% increase in qualified leads within Q1.

- Led digital marketing in Chery, collaborating with agencies to drive a 200% increase in engagement and 60% lead growth.

RECAFCO

2023-2024

Digital Marketing Executive

- Revamped and launched a new company website, increasing organic traffic by 45% within three months.

- Grew Instagram following by 750% in one year using targeted content strategies and engagement campaigns.

Kuwait Festival Association

2021-2023

Digital Marketing Executive

- Optimized marketing budgets, allocating resources efficiently to maximize ROI and reduce costs by 75%.

- Collaborated with cross-functional teams to transform social media efforts into larger marketing campaigns, improving overall campaign reach by 60%.

SKILLS

Core Competencies

Marketing Strategy & Campaign Management

100%

Digital Advertising (Google Ads, Meta Ads, etc.)

100%

SEO & SEM

100%

Content Marketing & Social Media

100%

Budgeting & ROI Optimization

100%

Team Leadership

100%

Data Analysis & Performance Metrics

100%

Brand Management

100%

Families

Proud to work with

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TESTIMONIALS

Recommendations

CONTACT

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